If the blog on the site does not affect the position in the SERP, you simply do not know how to use it. In fact, a blog is a great tool for search engine optimization, and making SEO using a blog is easier than it sounds. Today I will tell you how to do text analysis, look for cool topics and develop your young website with a blog relatively free.
How I Learned to Use Blogging for SEO
I started in 2009 when few knew about SEO. I had to read a lot, and it is good that the blog devaka.ru then already existed. I had to get to everything myself, collect and verify information in practice.
At first, I only knew how to write structured texts and place information in a way that was clear to me. I had to learn how to write cool content, optimize the site, raise at least one key request to the top.
But this was not enough. Then I began to experiment, armed with basic knowledge from the articles. I bought simple domains for cheap and made websites through Dreamweaver, because I almost didn’t know HTML and CSS. Engaged in this after work, 2-3 hours a day. Gradually mastered website building and web design. Then he began to study the back end and make websites on WordPress. On these sites, I also introduced various SEO techniques.
It took me three years to do this, but then I became a real specialist, confident in what I was doing. Now, in 2020, a lot of cool guides and video instructions have appeared. But SEO has become more complex and multifaceted. Google is constantly rolling out new updates, and the old promotion methods stop working effectively. But what doesn’t exactly change is that “content is king.”
You can publish quality content on your blog, but just writing and posting the text is not enough. I lead to the fact that you need to study the so-called “Onpage Optimization” well. The effectiveness of the blog for SEO, and the entire development of the site, depends on this. So let’s get down to business.
Where to get a popular blog theme?
From the moment I began to study SEO, a lot of information, cool guides appeared.
First of all, we go to competitor sites and see what content they publish. Perhaps we do not yet know who our competitors are, only requests or topics are known. Then we start brainstorming, one by one we enter in the search queries and a list and see which sites drop out. If a site of a suitable subject has fallen out, we check the blog. It has become much easier to do with the advent of the ahrefs.com service, now I can not imagine working without it.
Let’s look at an example
We make a simple analysis of the topic: we are looking through Google for our key and related queries. The first 10 will be enough for us, although the most persistent can take the first twenty. But it seems to me superfluous: ten is enough.
We evaluate the keyword by competitiveness and frequency. The main thing is that the frequency is 20 times or more, ideally about 30-100.If the request is quite popular, it makes sense to create content for this page and promote several similar cluster requests.
Defining a cluster through competitor analysis
We go further and look at the positions of competitors in the issuance through the ahrefs service.We highlight for ourselves those positions where there is an exact entry into the Title: these will be our main competitors for this request. We click on the numbers opposite the Title to see the key queries by which the page is ranked. We do this by holding Ctrl so that the requests open in a new tab. In each tab we will have something similar.
Select a filter from 1 to 11 to see what requests bring the main traffic to the page. We save ourselves a file. We do this with every competitor who made it to the top at the request we need.
You will have several files with requests that need to be combined into one. We collect requests into one exel file, filter, remove duplicates, requests with errors, transliteration, off topic – we leave only what is needed.
By the way, pay attention: specifically for this request there is no single blog, but there are website services, it will be difficult to compete with them.
We are looking further.
Now we will try to pick up a request. We need a target, but not a high frequency. Imagine what you yourself are looking for on this request: what would they write in the search?
When you’ve roughly decided on a request, open Google, enter a request and see what options are offered to you. This will help to understand how users actually look for information, and what is better to write about in an article for a blog.
We write out headings that look like a question, and repeat the search procedure: enter in Google and see what content we get. This will give you an idea of what exactly Google considers to be appropriate answers to our question.
I want to note that in this process it is important to think as a user and compare the queries you are working with with the user’s image. What can be found by this query? Does the content answer the question?
The next step is to manually go to each article from the top and select the best. Let me remind you that we are only interested in the “blog” section.
Technical task
Now you need to collect all the results in a single file and draw up a technical task for a specialist.
Before writing TK, it is important to do the following:
- Create excel file or google sheets
- Write hints and keywords there
- Write out the headings and the approximate structure of the article, it is advisable to mention how many approximately characters should be in each paragraph. It is important. This can be understood from the articles that you found on top queries. Try copywritely.com as well .
For normal TK there should be such data in the file:
- Keywords
- Number of characters without spaces
- Subject Words
- Examples (competitors)
- You can register your headlines
- We copy and add our keywords to the tools.pixelplus.ru/tools/copywriters service
- We select the region region and turn on, additionally collecting requests specifying topics.
But, in my opinion, copywritely service will be enough for you. After that, the statement of work is drawn up, we send it to the executor.
We check the finished text on glvrd.ru and on advego. So we learn the uniqueness and overall quality of the text, check the density of keys, and generally evaluate the article from a professional point of view.
Text structure
The text should be structured: divided into paragraphs, divided into logical blocks by headings and subheadings. It is important to observe the hierarchy of headings: for example, h1 in the text is always only one.
Paragraphs, in turn, can also have their own structure and be presented in the form:
- question / answer;
- single sentences;
- text block;
- a list;
- quotes.
The main rule of the paragraph: it should contain one idea that does not lose its meaning even in isolation from the rest of the text.
Let’s work with the headlines
Short headings of up to 70 characters are better read.
Header tags that affect promotion:
H1 – one
H2 – up to 8
H3 – may be more than 8
H4 – there may be several
Be sure to dilute paragraphs with various images so that the text is better read and perceived. Usually this is approximately 500-1000 characters per paragraph, then image.
Important question
When choosing a key request, do not forget that it should sound like a question, and not just like a keyword. The user usually asks the question, especially if he uses voice search. The number of voice queries to the search engine is growing, so focus on questions.
