The experts performance regularly analyze the hottest SEO trends exclusively for us. In March, with the return of Fraggles and search engines as universal assistants of the future.
New technologies, devices, and content formats are pushing search engine experts around the world in ever higher numbers, but now help comes from unexpected sources.
With which little helpers we have to expect in the future strategy development and day-to-day business, we reveal in the SEO news for the month of March.
The Fraggles are back
The Fraggles are ready and they are taking little steps to conquer the Google world of tomorrow. To prevent a possible confusion right at the beginning: These are not the small, according to Wikipedia Natural linking about 65 cm large, humanoid cave dwellers with a taste for radishes from the same television series of 1983.
The Fraggles, which have been dealing with search engine optimizers for quite some time, are also small and extremely dynamic; Rather, they are content fragments that GoogleInternational SEO presence identifies, isolates, and scatters in countless combinations across the expanding landscape of platforms , devices, and technologies.
According to her observations, she has composed the artificial word from the terms “fragment” and “handle.” Freely translated you Innovative companies rely on web apps, and headless CMS could bring this with “Fragmentierte starting points” into German.
“Fraggles” are, according to Krum Google’s answer to profound changes in user behaviour and the technological framework of websites, Progressive Web Natural linking Apps (PWA), personalized web services and data feeds.
The commonality of these digital assets is that most of their content is associated with only one URL. The driving forces behind this trend are adapting to the needs of the mobile age on the one hand, and server-based technologies such as JavaScript or Ajax on the other, which can dynamically produce individualized content.
SEO News : Google, Bing and Co. are adjusting their indexing
As a result, according to Krum, the fixed assignment of content and URL will be lifted, and search engines will increasingly index only content fragments of individual websites, feeds or apps.
Rather than indexing entire webpages page by page, the challenge for Google, Bing, and Co. are to fish the most relevant content fragments from the big sea of classic html, dynamic JavaScript, and endless streams of XML, Google’s Mobile First Index, which has been active for around a year, is nothing more than a large trawl for Fraggles of all kinds.
And indeed, the theory of fragments makes sense, considering the evolution of the search results of all the major vendors over the past two years. Especially on mobile devices both Google and Microsoft experiment with ever new forms of presentation and formats.
From an integrated map and rating visualization of local search results to a comprehensive mapping of people, places and brands in the Knowledge Graph, to specific answers to frequently asked questions in the Features Snippet.
Search engines as universal assistants of the future
The search engines adapt their result display more and more closely to the context of use and the search intention of their users. In the emerging age of language assistants, this development will continue.
The virtual call of the computer-generated assistant to the hairdresser is only the temporary highlight of the differentiation of search engines to ubiquitous and universal answer and assistance systems. The search engines adapt their result display more and more closely to the context of use and the search intention of their users.
In the emerging age of language assistants, this development will continue. The virtual call the computer-generated google international SEO presence Assistant to the hairdresser is only the culmination of differentiation of search engines to ubiquitous and universal response and assistance systems.
In such systems, relevance and consumption are directly linked. No one on the smartphone, TV or in the car wants and can no longer search for the right answer on a results page, let alone scroll through a website.
The real advantage of the Fraggles concept is the immediacy and flexibility of small pieces of information in the myriad combinations of device preference and usage situations.
The increasing importance of the customer journey for Google
Also, Fraggles fits seamlessly into Google’s strategic reorientation of search results along user journeys. On the occasion of the 20th anniversary of the search engine, Google announced that it no longer wanted to understand search activities as a juxtaposition of individual questions, but to determine from context and history the most specific intention of the user and their position along the customer journey.
Also, Fraggles fits seamlessly into Google’s strategic reorientation of search results along user journeys. On the occasion of the 20th anniversary of the search engine, google international SEO presence announced that it no longer wanted to understand search activities as a juxtaposition of individual questions, but to determine from context and history the most exact intention of the user and their position along the customer journey.
Supported by Artificial Intelligence, this means that search results are now understood more as a conversational point than as a result service. In this scenario as well, fragments can be used as part of product information, a specific purchase offer or a specific issue in the post-purchase phase.
Supported by Artificial Intelligence, this means that search results are international SEO presence now understood more as a conversational point than as a result service. In this scenario as well, fragments can be used as part of product information, a specific purchase offer or a particular issue in the post-purchase phase.
For SEOs, this means, first of all, to consistently think ahead of their approach to dealing with voice search and visual search queries. The use of markups for structured data and voice replies (Google Speakable) must be part of the standard repertoire, as well as the keyword analysis organized according to intentions along the customer journey.
