We can say that the graphic design on wine labels, due to the importance of packaging for the sale of the product, is another process in the preparation of a broth . Betting on graphic design is an essential aspect in the branding and marketing strategy of the wineries.
THE WINE LABEL DESIGN
At the same time, the graphic design company responsible for carrying out this work must know the wine in question, what the winemaker and the winery wanted to convey with him during the months of study and the work involved in its production . power ”of wine labels is to intervene in some way in their image, as we said earlier in our post, the packaging, in this case the label, becomes especially important in the purchase decision, more important if it fits in the wine choice because many of the consumers are unaware of the product they want to buy.
CHANGE AND INNOVATION IN PACKAGING
For many years now, attempts are being made to break old patterns regarding what wine consumption entailed. Although the wine and the label will always depend on the market to which it is addressed (a large reserve wine is not the same as a young red wine), it is about bringing the world of wine to a less classic and younger consumer profile and one of The tools to achieve this is through the label design or the wine packaging designMore and more frequently, noble titles, shields and castles, are replaced by the use of more current typefaces, original names, colors, textures, bottle shapes, materials or printing techniques to innovate, remember and excel in the wide Similar products market.In addition to transmitting the detailed technical information of the wine and the winery, which will vary according to the regulations of the different countries, the labels complement the personality of the wine and give the consumer a feeling of exclusivity and originality that favors the choice and that they do identify with him .
1. HOLD AND HOLLO
Colors and a material that are quite far from the classic wine labels. Get not to go unnoticed through texture and color. Örsi Juhász won with this design the contest of the Moon Valley Wines winery.In this case, the label is a flexible and reusable silicone band, with two varieties of fluorescent color that differentiate the two types of typical Tokaj wine (dry and sweet) typical from Hungary The wine brand appears in relief and at the same time some dots that surround the bottle, also in relief, facilitate its subjection.
2. JUST F * GOOD WINE
Gregorio Design says of his label design “it clearly differs from the rest through its provocative message. The wording and typography represent a very unconventional authentic punk mentality. It is no secret that the goal is to provoke and therefore also capture the attention of consumers. Unlike many other pretentious wine labels, this one is authentic with a simple message. ”The graphic design of the label by means of the typography and the name of the wine so blunt, moves away the idea of wine consumption from its more“ classic ”facet. bring it closer to a more current audience.
3. WINES OF THE WORLD, THE WINES OF THE WORLD
A simple, fun and creative design that we love! The Valencian design studio Lavernia-Cienfuegos specialized in packaging created the entire wine line for the Belgian supermarket chain Delhaize with a cork stopper as the protagonist. As they explain, the cork is a simple element, of little value, a sign of humility and used as a craft material, something that perfectly matched the wine brand of the Belgian supermarket, which focuses on the sale of everyday products and affordable price The result is a personalized cork for each region of the world that make this series of fun and endearing labels something you want to continue discovering and even collecting.
4. THE FISHWIVES CLUB
From South Africa, these wine labels are the result of the collaboration between Soil design studio and illustrator Sam Brown . They highlight their feminine and mysterious illustrations, in which beautiful pin-ups ride on different types of fish.These you can see here correspond to this year’s wines but there is a whole collection of different illustrations in the previous years.
5. POINT AFTER POINT
The goal for Brandon Oltman was to design a wine label for a company that markets a natural protein concentrate for dog and cat food. The public that was going to receive this limited edition gift were the manufacturers of pet food that attended a fair in the sector. The concept, to unite all the positive points offered by the commercialized protein to form the clear image of the dog or cat, thus connecting the pet and the wine. The wine bottle is complemented with a white pencil to join the dots and feel part of this packaging
6. CSETVEI WINERY HRSZ
It is a project of the Hungarian designer Kira Koroknai . Its objective was to create a minimalist and striking design that conformed to the existing corporate identity of the Csetvei Winery winery. The designer points out the following: “The bottle also becomes a part of enjoying wine. A personal experience is created when the consumer picks up the bottle and spins it ». Imagine moving to the side of a supermarket line containing these bottles. Without looking directly at them, we are sure that they will not go unnoticed thanks to its graphic design based on Op-Art .
7. METEOR MERLOT
This Work Labs design mimics a night sky full of stars on the black bottle. Due to the printing process, the shape, position and size of the stars vary, which makes each bottle unique. The design covers absolutely every corner of the bottle, causing stars to flow throughout the space.
8. HELVETIC WINE
The Helvetica is famous for being one of the most widely used typefaces in the world and a favorite of graphic designers. WildWildWeb together with the Vinorama wine store developed not only the packaging of this bottle, they also worked on the wine it contains.This tribute to the Helvetic typography has the permission of Linotype , which has the rights to this popular font. Black, white and a wink in red to the Swiss flag, where the author of this typography was born . We particularly love it… but we have a special weakness for the design of the Helvetic typography.
9. WINE, OR MAYBE NOT?
Bottles of wine, or not. Inspired twice, by two of the main characters of The Simpsons and the work of the Dutch painter Piet Mondrian . The color blocks clearly represent the characters dressed in their usual attire. In the back label, a mysterious information tells us that the content has been kept secret since 1987, when the Simpsons series first premiered on television. Unfortunately it is a project by Constantin Bolimond that has not been commercialized at the moment.
10. 7 SINS
The Spanish design studio Sidecar managed to perfectly reflect the 7 deadly sins and dress with them 7 varieties of Rioja wine, anger, greed, lust, envy, pride, gluttony and laziness. Each bottle manages to reflect the concept using different details, fonts and printing techniques that will surely make more than one fall into temptation. This packaging design won first place in The Dieline awards in 2011.